7 Ways to Make Your Unique Talents Pay

With the right tools in hand, your talent can change your life. I have seen it happen and it can happen to you.

Solopreneurs–including creative and encore entrepreneurs–are the most interesting business creatures anywhere. They are changing the world in a thousand different ways with passion and expertise, persistence and idealism. But the very nature of solopreneurship brings its own challenges — distraction and lack of focus being just two. This ring any bells?

You should know that it doesn’t have to be this way. It’s within your power to make your business work. And pay.

My Seven Principles for Solo and Creative Entrepreneurs

1. Focus on a deep narrow niche.
2. Articulate your unique value proposition.
3. Fend off mission creep.
4. Develop a business mindset.
5. Avoid the time-money squeeze.
6. Understand your target audience.
7. Market every day.

With You in Mind: A New Kind of Business Advice

If you work as a solopreneur — writer, photographer, web designer, financial planner, massage therapist — YOU are the business. That’s why traditional business advice won’t work for you. Traditional business expects you to grow by hiring and managing employees.  Solo businesses grow by developing their mastery in a deep and narrow niche and then outsourcing the support services they need and collaborating with other professionals.  As a creative thinker and solopreneur with a passion for creative people, I saw the need for a new kind of business advice. So I wrote a book designed to help solopreneurs become Better, Smarter and Richer.

Small Miracles and Big Ones, Too

In my book, Better, Smarter, Richer, I dig deep into the seven principles (with real life examples) to help solopreneurs, including encore and creative entrepreneurs, turn passion and expertise into more business and more money. In my consulting work, I help you animate these seven principles inside your business. If you follow these principles, you can expect small miracles and maybe some big ones, too.

The Better, Smarter, Richer workbook can help you retool your thinking. You’ll make new resolutions and plan a strategy for prosperity. You’ll also find out:

• How much you need to sell every month in order to earn what you need, want and deserve.
• Who your best customers are and where (and how) to find them.
• If you are charging enough for your work. (You’re probably not.)

Your talent can change your life. Working together, we can grow your business.