Welcome
Hello. My name is Jackie B. Peterson. Welcome to my website, Better, Smarter, Richer. I created this site as a resource for creative entrepreneurs and the business advisors who work with them. After 30 years of counseling entrepreneurs of all kinds on how to create financial stability, I realized there were few resources that spoke directly to creative entrepreneurs—those artists, designers, consultants and craftspeople I met with on a daily basis who would often ask me, “How can I make money doing what I love without having to hire employees or get bogged down in daily business management?” Creative entrepreneurs have different business needs and interests, and require a different business model than traditional entrepreneurs. They want to remain the sole producer of their product or service, minimizing their time spent in management while remaining creatively engaged in their work.
After searching for answers to their unique questions in books and through my colleagues, I realized no one was addressing this growing segment of the business world, and so I decided to do something about it. Using my three decades of experience as a business advisor, where I saw clearly what advice worked for creative entrepreneurs and what didn’t, I began speaking on the topic at various conferences around the country. The interest and positive feedback I received from both creative entrepreneurs and their advisors then motivated me to create this web site as well as write a book with the same name, distilling the top seven most important business principles for succeeding as a creative entrepreneur.
Who are Creative Entrepreneurs?
Creative Entrepreneurs are those whose work is to make something or help others reach their goals. They are artists and artisans. They are photographers and designers of graphics, jewelry, fashion, textiles and web sites. They are writers, performers, consultants, sculptors and puppeteers, just to name a few. Creative entrepreneurs use their hands and minds to create their work and do what they love with the goal of artistic and financial success.
Your first steps to creative and financial success:
- Sign up for my newsletter in the right-hand sidebar. You will soon receive your welcome newsletter with suggestions on how to create a Unique Value Proposition. After reading this newsletter, you will no longer struggle with what to say when someone asks, “What do you do?”
- Check out my blog, podcasts and radio interviews, where I offer free tips, tell insightful and true stories of the successes and mishaps of other creative entrepreneurs, offer ideas on how you can leverage your time and charge what you are worth, etc.
- Consider buying my book. There is no better resource out there for creative entrepreneurs. That I can guarantee you.
