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7 Ways to Make Your Talents Pay
With the right tools in hand, your talent can change your life. I have seen it happen and it can happen to you. Solopreneurs–including creative and encore entrepreneurs–are the most interesting business creatures anywhere. They are changing the world in a thousand different ways with passion and expertise, persistence and idealism. But the very nature of solopreneurship brings its own challenges — distraction and lack of focus being just two. This ring any bells? You should know that it doesn’t have to be this way. It’s within your power as an entrepreneur to make your business work. And pay. My 7 Principles for Encore, Creative, and Solo Entrepreneurs 1. Focus on a deep narrow niche. 2. Articulate your unique value proposition. 3. Fend off mission creep. 4. Develop a business mindset. 5. Avoid the time-money squeeze. 6. Understand your target audience. 7. Market every day.