Blog and Broadcasts

  • Small Business Marketing Fear

    Jackie Peterson -Small Business Marketing FearYou can build a successful business by confronting small business marketing fear

    When Jackie was a little girl, she used to hide behind the sofa whenever the doorbell rang. When she started her own business, she had to get over her fear of having people notice her! The trick to a successful solo business is to overcome small business marketing fear.

    Marketing is about being enthusiastic about what you do and sharing it with people who need your help. Focus on your ‘Sweet Spot’: Where your passion, experience, skills AND money overlap. THEN it’s easy to talk about.

    Solo-based businesses are the most viable business models in today’s economy. It’s the perfect vehicle especially for people nearing, or already in, retirement. This unique group of people have a wealth of skills and experience. Starting and running their own business can be the secret sauce to help them bring in the income to fund a comfortable income through retirement.

    One thing stops a lot of people: Small business marketing fear. We’ve been conditioned to be modest and not put yourself forward – especially women. That’s a mindset we need to confront and get over.

    In today’s episode, Jackie is going to share her proven secrets to overcoming small business marketing fear. 

  • Startup Business Money fear

    Jackie Peterson -Startup Business Money fear

    Understanding that most solo business ventures are funded by your intellectual capitol eliminates startup business money fear

    Jackie will confront your startup business money fear in this episode. So many would-be entrepreneurs get stopped in their tracks when they think about the costs associated with starting a business. First, understand that in a solo-based business your brains, connections, and experience are your most valuable capitol. Additionally, your time is a resource that focuses on planning and structuring your business.

    You do need some ‘seed’ money eventually to invest in things like your website and marketing. Today, banks are not a resource for solo-based businesses. They just do not work with individuals. Credit cards are an option but their interest rates can be prohibitive. There are ‘crowd funding’ options such as KickStarter and IndieGogo that allows you to take your case directly to the public to get crowd funded business grants which are potential options.

    Listen in to today’s discussion to learn how to decide what money you really need to raise and different ways to take advantage of opportunities to get the resources to start and run your business. Another question that comes up is “what about employees?”. 

    Jackie is adamant about the fact that you do not need to hire ’employees’ to run your business.

  • Address Business Startup Fear

    Jackie Peterson -Business Startup FearToo many would-be entrepreneurs never start their business because of startup business fear

    Jackie confronts the issue of the fear around starting up your own business for people who may have been in corporate situations for most of their lives. In this episode she talks about many of the issues that surround those fears such as:

    • Start up costs – Surprise! You don’t really need tons of money to get your business off the ground
    • Experience – You’ve already got what you need
    • Business has to be a ‘big venture’ – Your own business doesn’t have to be a Shark Tank
    • Business idea – You’ve ideas, let them out
    • Seniors are naturals

    When people spend years in the corporate setting, they are told that they have do business the way ‘it’s always been done’. Business today is done very differently. It’s easier – and more affordable – than ever to startup your own business. People approaching retirement will find it much easier than expected as their start their business as an ‘Encore Career’, whether they want to supplement their retirement package or provide the bulk of their income.

    By revising how we think about the business plan, you can be flexible and versatile. Listen into this information-packed, fear-busting episode as Jackie blows away your fears about what it takes to start up your own business.

  • Charge What You’re Worth

    charge what you're worthOvercome your fear and anxiety about pricing your work and charge what you’re worth

    Jackie is going to let you in on one of the best-kept secrets of being a solo professional business owner: How to charge what you’re worth!

    One of the main reasons people struggle to earn what they should while working for themselves is that they under value their work and shy away from dealing with money head on in their business. The fear discussing money with their clients because they focus on the ‘price’ NOT the value they are providing to the client.

    In this conversation, Jackie is going to uncover how to handle money conversations in a way that helps your client understand what they’re investing in, it makes them want to give you what you deserve for doing it for them. Learn how you could be sabotaging your pricing efforts and what steps to take to stop. Once you understand the key to what you need to be communicating, you’ll find charging what you’re worth is a snap.

  • Fear And Anxiety About Pricing Your Work

    fear and anxiety about pricingFear and anxiety about pricing is one of the major reasons why businesses fail

    Jackie talks about money issues that cause fear and anxiety about pricing your work, charging what you’re worth and why so many solos avoid discussing money with their clients and she tells you what you can do about it.

    Start the new year off on the right foot by eliminating money sabotage from your business.

    From her years as a CPA, consultant, business coach and author with over 40 years of business experience and wisdom, Jackie’s going to share the most common ways solo business owners sabotage themselves by undervaluing their services and not addressing money issues head on. In this engaging interview, Jackie will uncover many of the underlying reasons why you’re not making – or keeping – the amount of money you should be.

    Are you struggling with fear and anxiety about pricing your work? This is the conversation you need to tune into.

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