BSR Wisdom

  • Overcome Startup Fear Barriers

    Starting a solo business requires action

    Overcome StartUp Fear BarriersOvercome startup fear barriers to remove procrastination and paralysis.

    When you first think of starting your own business, you’re bombarded with questions. “What do I have to offer?” “How will I get clients?” “How much will I charge?”

    Those questions can stop you in your tracks. Start by thinking about what you’ve already been doing, either in your last job or in your life. Most solos start out doing some kind of consulting or service. Then you develop from there.

    In this episode of Better, Smarter, Richer Jackie will share several stories of some of her clients. Learn how they took their job skills and used them to start up their solo business. Starting with what you already have experience in can make it easier to overcome startup fear barriers.

    Confidence and experience are excellent fear busters. When you move into the next stage in your career, it helps to use what you already know to grow your own business. Jackie will share the words other solos are using to overcome startup fear barriers.

    Jackie will also discuss how the 21st Century technology-driven world is different from old-school business. Learn how you can use that to help you overcome startup fear barriers.

  • Overcome StartUp Reluctance

    Still looking for a job?

    overcome startup reluctanceIt’s time to take charge.

    You’ve spent your entire working life in a j-o-b. You got used to having  work put in front of you. You do what you’re told. In return you got benefits, sick pay, and a pension. When that vanishes with a layoff, it’s tempting to look for that again. You think it’s secure – except for the whole ‘layoff’ thing.

    It’s time to overcome startup reluctance.

    Starting a business can sound frightening. Here are some hard cold facts about employment today:

    • You are seen as an expense to the company – they’re always looking for ways to reduce expenses
    • They are not interested in your future – they’re planning for THEIR future (see above)
    • They have their vision and values – that don’t include you
    • You have to force yourself to fit into their culture
    • You work to fulfill THEIR dreams NOT yours

    We are in a tidal wave of downsizing. They want to eliminate those long-term obligations like your benefits, sick pay and pension. If you want  ‘security’ you’re going to have to build it yourself.

    Taking the reins of your own business may seem scary when you first look at it, but take a deeper look. This episode of Better, Smarter, Richer is going to help you overcome start up reluctance.

  • Easy Business Plan Overview

    Start Your Business Now!
    An Easy Business Plan Overview

    An Easy Business Plan OverviewMany professionals get stuck in their business start up phase when they look at the old-school business plan which used to be a long drawn out affair that involved a series of ‘educated’ guesses that you would take to a bank to get a loan. You’d need to make a series of ‘projections’ as to expenses, expenditures and more – all before you actually had a client.

    That is not the reality for solo-based business in the 21st Century. As a solo, it’s more important that you know you’ve got a viable money-making business early on. Most old-school business plans took months to gather information. Many solos start out freelancing – either why they’re still working or after they’ve been laid off. What they need is a easy business plan overview that they can use on the ‘fly’ as their business is all ready bringing money for them.

    Listen into this issue of Better, Smarter, Richer as Jackie gives you an easy business plan overview. She will explains how easily you can make your business plan while you’re actually starting up your business. She’ll share with you:

    • Details on the new Lean Start Up concept
    • Explore the plane, do, check act method of developing a business plan
    • Uncover places to find funding that you may not have considered
    • Steps for you to move out of StartUp fear and get your business going painlessly

  • Running A Business Without Employees

    teamworkSolo professionals don’t need employees

    Lots of potential entrepreneurs blanche at the idea of having to manage or oversee employees in order to have a successful business.  Their own experience as a manager was not good and their experience as an employee being managed by others is even worse.  That is why solopreneurship is such a wonderful model.  When you are a solo, you do not have employees.  You are a solo. So, how do you run a business without employees? You build a team of professionals dedicated to your success.

    You may hire a team to perform all the administrative tasks such as web development, social media, office support, marketing administration and certainly bookkeeping and taxes.  Maybe also photography and copy writing. 

    Employees are focused on the hourly wage – not your bottom line. Employees have to be told what to do, how to do it, and when to do it. Sometimes, you don’t always know – especially if you’re a solo business owner.  This is not true when you hire  help on a business to business basis, not employer/employee. Outsourcing tasks is an entirely different relationship.

    In this episode of Better Smarter Richer Jackie’s going to share some strategies to get your business done without dealing with the expense and frustration of employees.

  • From Job To Business Transferable skills

    business transferable skillsHow to transition your job skills into your business

    People thinking about starting a business are often stopped because they cannot figure out what to do.  What do I know how to do that is marketable, they ask?  What do I know that someone would buy?  These are questions we answer in our Best Beginnings program.  My advice is to begin by looking critically at the work you have been doing over your whole career.  Think about what you have done for your employer, then raise it up one level.  For instance if you were a PR person for the Jones Company, you found resources and developed PR for their company.  They had certain products, customers and messages that they wanted you to make public. 

    So, is your skill doing PR for the Jones Company, or is your skill identifying markets, crafting messages and finding opportunities for ANY entrepreneur to become better known.  If you can see yourself able to use your talents to serve others, not just your former employer, you are on the way to developing your own business.

    When you’re starting up your own business, it can be a challenge defining exactly what you do. In a job situation people have ‘job titles’ where the job description is defined for them. As you define the services you offer in your own business you have to be much more imaginative and creative and move beyond  your old job description.

    What if you want to offer a service that is different from a ‘job title’ that you once had? Good news! When you’re setting up your own business, you get to design it the way you want. Pull from your past, choose the skills you’re best at, add in what you love to do, and create the best solutions for your clients.

    Where do you start and what should you consider when you decide which skills you want to highlight with your business? It can be hard to evaluate yourself and decided which skills will be income earners when you’re on your own.

    In this episode of Better Smarter Richer Jackie will explain ways that you can transfer skills from your employment background into your own business concept.