I like to talk about outsourcing the administrative tasks of your business. Think web work, mailing, research, marketing, bookkeeping, photographing items for your web site, sending newsletters, social media etc. The overall idea is that you devote the majority of your time to the things at which you are the best–your chosen work. Outsourcing gives you more time to focus on your work. Don’t waste that time; instead, invest it in your art, your writing, continuous learning, exploration, experimentation, and all the activities that make your work better. Use the time you gain from outsourcing not only to do more client work, but also to increase your own skills. Become more valuable. Learn new tools and techniques that will improve your work or make it more efficient. Add to your repertoire. Deepen your knowledge. Learn from other experts like yourself. Never stop making yourself better!
I’m counting down the days until the first day of Best Beginnings, my new, live webinar series. It all begins September 16th, so we’re less than a month out–the countdown is on!
But, more importantly, we’re less than week out from my Best Beginnings teaser, a FREE webinar about getting your business off on the right foot. Save your spot here!
And remember, the first 10 people to sign up for Best Beginnings will get 10% off the full price–you’ll get the full seven-part series for just $447. As you might remember, my theme for 2015 is #JustStart. I want everyone who’s dreaming of the flexibility, freedom, passion, and purpose of running their own business to acknowledge the fear…and get started anyway.
Greetings from from Deadwood, South Dakota! My husband and I are on a month-long road trip, and we were absolutely charmed by this stop-over. Deadwood is an old mining town, but it has totally reinvented itself for the 21st century…which is to say, it has created an inspiring encore career for itself. Today, it’s a financially successful tourist attraction. As the city website puts it:
“Imagine an entire city on the National Historic Register. What you’ll see in Deadwood today is a careful, accurate restoration of a historically significant city. Deadwood’s extensive Victorian architecture is unique to the West. While the gold rush of 1876 brought the likes of Wild Bill Hickok and Calamity Jane, it also provided the wealth to construct a thriving commercial center in the heart of the Black Hills of South Dakota.”
Here’s an entire town that has used its lifetime of communal wisdom and experience to create a successful encore career for itself that is contributing to the greater good–educating visitors and residents alike about a fascinating period in our nation’s history. Talk about inspiration!
As you all know, I’m passionate about encore careers, and I’ve been reflecting on them even more than usual as I prepare to present on the concept at this year’s America’s Small Business Development Centers Conference in September. I was humbled and honored to be named the Oregon State Star for 2015, and have been thinking about the message I’d most like to share.
For this week’s podcast, I was delighted to turn the mic over to my colleague Bonnie for another fabulous interview. She is hard at work on her book How to Be an Art Warrior (which I can’t wait to read!) and was discussing it with her friend, consultant and psychology Ph.D. Clayton Mathewson.
“Bonnie,” he said, “You’re focusing on the hero’s perspective here, which is wonderful…but none of us can be heroes all the time.”
Our culture is enamored with the hero, and although there’s nothing wrong with that per se, the hero mentality is the opposite of what happens when we allow vulnerability to emerge. And it’s vitally important to remember that vulnerability is a crucial component of creation and change. We will all come undone, make poor choices, and experience failure and loss. How can we as artists and creative entrepreneurs acknowledge this process? Welcome it, even? Make friends with it? Embrace it?
I was delighted to learn that my friend and colleague Bonnie Kahn–business coach, writer, and certified BSR facilitator–was recently featured by the Urban Art Network! The Urban Art Network is focused on promoting and growing a thriving local arts culture in the Portland area, and boy were they smart to talk to Bonnie. She has decades of experience in the worlds of art and small business, and along the way she’s owned a successful art gallery with sales of up to $500,000 a year! She has curated art exhibits and private collections and, most importantly, she’s mastered the elusive art of closing the sale–a vital skill for anyone who wants to make a living with their art.
Here’s a sneak peek at the wisdom she shared with the Urban Art Network:
Bonnie emphasizes the power of silence. “When a person goes for the close, the next person that speaks loses.” How does the artist lose? By discounting or justifying the price, which undermines confidence, perceived value and brand strength.
Practice stating your prices confidently, then shutting your mouth. “People don’t say no if you say it with enough bravado.”