BSR Broadcasts: Julie Williams, “Helping Changemaker Companies Communicate with Integrity and Change the World”

Julie Williams

“When entrepreneurs understand the soul of their organization, they make better and faster decisions and easily communicate from the heart of the brand. Consumers connect with this and feel empowered to not only buy, but engage.”

If you look up “integrity” in the dictionary, you just might see a picture of Julie Williams.

That’s a joke of course–or maybe it’s just wishful thinking. Because Julie’s career represents an incredibly inspiring example of integrity.

Julie is an energetic, award-winning strategic communications consultant who is passionate about communication, design and community building. Long hours spent writing a style column and producing an award-winning weekly college newspaper (followed by an internship at Portland Monthly magazine) sparked her pursuit of a career in communications 12 years ago.

And her resume is pretty impressive: Nike, Elemental Technologies, AARP, OHSU, Legacy Health, PACT, WinForever, Concordia University, Springboard Innovation…the list goes on! But finally she was ready to realize her dream of running a strategic communications consultancy. Today, she is the mastermind behind Versatile Creative Consulting, an Oregon-registered sole proprietorship offering integrated marketing communications services including strategic planning, market research, creative writing, public relations and strategic communications training.

Click here to learn more about Julie!

The core of Julie’s message—and her skill as a consultant—is her commitment to “an integrity-driven approach” for strategic communications. “Integrity isn’t just about character,” she writes. “it’s about being grounded in yourself and knowing what’s true for you, your business or your brand. Our communication has integrity if we: consider the whole, speak from the heart, do the right thing and do it well.” Her favorite projects bring together all communications tools (from web to print) within an integrated marketing communications strategy resulting in a beautiful, compelling experience. How? “Tell a story. Make a connection. Create beauty. Communicate with integrity.”

Being able to communicate like this sounds easy, but it may be one of the hardest things you have to do as a business owner…and it’s absolutely essential for solos (remember Principle #2 from Better, Smarter, Richer?) So don’t miss this fabulous conversation! You’ll be able to stream or download Jackie’s interview with Julie on Wednesday afternoon, and can listen any time after that as well. Remember, the BSR Broadcasts (Jackie’s weekly show on Solo Pro Radio) are now available for listening right on the Better, Smarter, Richer website!

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