Jackie has known Linnea Osterberg for a long time, and she can tell you: Linnea has claimed her mastery. In fact, she’s one of the “case studies” that Jackie uses in her presentations of the Better, Smarter, Richer principles; the way she has combined her Master’s degree in Family and Child Counseling with her passion for photography to find her “deep and narrow niche” (remember Principle #1 from Better, Smarter, Richer?) is truly inspirational.
Linnea is a photographer who specializes in black-and-white portraits of children—and she’s good at it. Really good. She is often asked, “How do you get kids to do that?” Always humble, she says she doesn’t “do” anything; she simply allows the child to be themselves and then captures the magic of their childhood experience. Parents tend to have deeply emotional responses to her work because they see not only their child’s likeness, but something deeper and more real.
Linnea offers a truly unique service of exceptional quality, and her clients adore her—which means she is able to charge what she’s worth. All solos can learn from the way she has reaped the benefits of establishing a highly-specialized focus. After all, there are millions of photographers out there, and thousands who do professional portraits. But there are fewer who specialize in children…and fewer still who only take photos of children, and only in black and white. She has been on our show before, and we’re delighted to have her back (it will be especially fun to learn about how her career as a children’s photographer has been affected by becoming a mom herself!)
You’ll be able to stream or download Linnea’s conversation with Jackie on Wednesday afternoon, and can listen any time after that as well. Remember, the BSR Broadcasts (Jackie’s weekly show on Solo Pro Radio) are now available for listening right on the Better, Smarter, Richer website!