Broadcasts

  • Overcome StartUp Reluctance

    Still looking for a job?

    overcome startup reluctanceIt’s time to take charge.

    You’ve spent your entire working life in a j-o-b. You got used to having  work put in front of you. You do what you’re told. In return you got benefits, sick pay, and a pension. When that vanishes with a layoff, it’s tempting to look for that again. You think it’s secure – except for the whole ‘layoff’ thing.

    It’s time to overcome startup reluctance.

    Starting a business can sound frightening. Here are some hard cold facts about employment today:

    • You are seen as an expense to the company – they’re always looking for ways to reduce expenses
    • They are not interested in your future – they’re planning for THEIR future (see above)
    • They have their vision and values – that don’t include you
    • You have to force yourself to fit into their culture
    • You work to fulfill THEIR dreams NOT yours

    We are in a tidal wave of downsizing. They want to eliminate those long-term obligations like your benefits, sick pay and pension. If you want  ‘security’ you’re going to have to build it yourself.

    Taking the reins of your own business may seem scary when you first look at it, but take a deeper look. This episode of Better, Smarter, Richer is going to help you overcome start up reluctance.

  • Easy Business Plan Overview

    Start Your Business Now!
    An Easy Business Plan Overview

    An Easy Business Plan OverviewMany professionals get stuck in their business start up phase when they look at the old-school business plan which used to be a long drawn out affair that involved a series of ‘educated’ guesses that you would take to a bank to get a loan. You’d need to make a series of ‘projections’ as to expenses, expenditures and more – all before you actually had a client.

    That is not the reality for solo-based business in the 21st Century. As a solo, it’s more important that you know you’ve got a viable money-making business early on. Most old-school business plans took months to gather information. Many solos start out freelancing – either why they’re still working or after they’ve been laid off. What they need is a easy business plan overview that they can use on the ‘fly’ as their business is all ready bringing money for them.

    Listen into this issue of Better, Smarter, Richer as Jackie gives you an easy business plan overview. She will explains how easily you can make your business plan while you’re actually starting up your business. She’ll share with you:

    • Details on the new Lean Start Up concept
    • Explore the plane, do, check act method of developing a business plan
    • Uncover places to find funding that you may not have considered
    • Steps for you to move out of StartUp fear and get your business going painlessly

  • Small Business Marketing Fear

    Jackie Peterson -Small Business Marketing FearYou can build a successful business by confronting small business marketing fear

    When Jackie was a little girl, she used to hide behind the sofa whenever the doorbell rang. When she started her own business, she had to get over her fear of having people notice her! The trick to a successful solo business is to overcome small business marketing fear.

    Marketing is about being enthusiastic about what you do and sharing it with people who need your help. Focus on your ‘Sweet Spot’: Where your passion, experience, skills AND money overlap. THEN it’s easy to talk about.

    Solo-based businesses are the most viable business models in today’s economy. It’s the perfect vehicle especially for people nearing, or already in, retirement. This unique group of people have a wealth of skills and experience. Starting and running their own business can be the secret sauce to help them bring in the income to fund a comfortable income through retirement.

    One thing stops a lot of people: Small business marketing fear. We’ve been conditioned to be modest and not put yourself forward – especially women. That’s a mindset we need to confront and get over.

    In today’s episode, Jackie is going to share her proven secrets to overcoming small business marketing fear. 

  • Startup Business Money fear

    Jackie Peterson -Startup Business Money fear

    Understanding that most solo business ventures are funded by your intellectual capitol eliminates startup business money fear

    Jackie will confront your startup business money fear in this episode. So many would-be entrepreneurs get stopped in their tracks when they think about the costs associated with starting a business. First, understand that in a solo-based business your brains, connections, and experience are your most valuable capitol. Additionally, your time is a resource that focuses on planning and structuring your business.

    You do need some ‘seed’ money eventually to invest in things like your website and marketing. Today, banks are not a resource for solo-based businesses. They just do not work with individuals. Credit cards are an option but their interest rates can be prohibitive. There are ‘crowd funding’ options such as KickStarter and IndieGogo that allows you to take your case directly to the public to get crowd funded business grants which are potential options.

    Listen in to today’s discussion to learn how to decide what money you really need to raise and different ways to take advantage of opportunities to get the resources to start and run your business. Another question that comes up is “what about employees?”. 

    Jackie is adamant about the fact that you do not need to hire ’employees’ to run your business.

  • Address Business Startup Fear

    Jackie Peterson -Business Startup FearToo many would-be entrepreneurs never start their business because of startup business fear

    Jackie confronts the issue of the fear around starting up your own business for people who may have been in corporate situations for most of their lives. In this episode she talks about many of the issues that surround those fears such as:

    • Start up costs – Surprise! You don’t really need tons of money to get your business off the ground
    • Experience – You’ve already got what you need
    • Business has to be a ‘big venture’ – Your own business doesn’t have to be a Shark Tank
    • Business idea – You’ve ideas, let them out
    • Seniors are naturals

    When people spend years in the corporate setting, they are told that they have do business the way ‘it’s always been done’. Business today is done very differently. It’s easier – and more affordable – than ever to startup your own business. People approaching retirement will find it much easier than expected as their start their business as an ‘Encore Career’, whether they want to supplement their retirement package or provide the bulk of their income.

    By revising how we think about the business plan, you can be flexible and versatile. Listen into this information-packed, fear-busting episode as Jackie blows away your fears about what it takes to start up your own business.