A note from Jackie: A few weeks ago I had the pleasure of chatting with Joshua Waldman of Career Enlightenment on one of my BSR Broadcasts. Joshua is the author of Job Searching with Social Media for Dummies. Social media “laziness” is a huge problem, whether you’re hunting for JOBS as an employee or for WORK as a solo business owner (click here to learn more about “jobs” vs. “work”). Over the coming weeks I’ll be posting a series of guest posts from Joshua. This is a great opportunity to learn from a true expert! This article was originally posted here.
I was reading Chris Brogan‘s newsletter and really resonated with a paragraph of his about how using the same message across all social media platforms is just wrong. He didn’t spend much time on it, though, so I want to elaborate.
By the way, Chris Brogan is at the forefront of social media and internet marketing. He’s been blogging since 1998 and is considered by many to be one of the leading internet marketing gurus. Here is what he said that caught my eye:
“I don’t like using a service like Ping.fm to send one message across multiple platforms. It’s lazy. It’s mechanical. And the platforms all have a different vibe.”
First off, Ping.fm is a social media aggregation service. You input all your social media logins and then from a single interface, it sends out updates. A lot of people like this service because it seems efficient and a time saver. And it is.
But Chris’s problem with it stems from the way you interact with, say Facebook, which is totally different from how you would interact with a more formal community, such as LinkedIn.