Guest Bloggers

  • On Your Own: Ideas to Get Started on Your Own Business
    By Guest Contributor Brooke Chaplan

    Start Your Own Business

    The freedom that comes from being one’s own boss is for many an irresistible lure. But the question remains, how do you know when the time is right to strike out on your own, and where can you find good information on how to go about starting your own successful business? The answer to these questions is different for every individual, yet consistent with fundamental facts. To start your own business and be successful on your own, you must know how to make the best of what you have and use every opportunity to your advantage.

    >>Read more…

  • Is Your Brain Working Against You?
    Brain Science and the Art of Presenting

    By Guest Blogger Susan Taylor of Imagine Productions

    A note from Jackie: Many solos are terrified of presenting themselves to the world; for them, there is nothing scarier than standing up in front of a full auditorium and talking about what makes their business special. Forget about the auditorium! Some of my clients can barely stand to talk to one person at a cocktail party and explain their business venture. But you know what? Presenting yourself is a vital skill if you’re a solopreneur. Remember Principle #2 from Better, Smarter, Richer? You MUST be able to clearly and confidently articulate your unique value proposition, whether you’re talking to two people, 100 people…or even just yourself in the mirror (which is sometimes scariest of all). This guest piece from presentation expert Susan Taylor gives some fabulous tips for mastering the fear of presenting.

    Who’s in charge around here? Can you believe that in certain circumstances your brain takes charge of you and can even go so far as to work against your best interest? That little bundle of grey matter at the end of your spine has a mind of its own – or rather, is a mind of its own. There are three primary parts to your brain, each with assigned specific tasks. Each part developed separately as we evolved. The oldest part of your brain – known as the reptile brain – is, or most certainly was, a good pal. In fact we share this part of brain with all vertebrates and it served us all well. Its primary function is to interpret the world around us and keep us safe from danger so that we can live to reproduce our species.

    Brain Science and Fear

    Photo Credit: eatyou_S@ilor

    “What dangers?” you may ask. Lions? Yes. That something in the bushes? Yes. That tree that looks a little different than it did last time you passed by? Yes. Your presentation in a crowded auditorium? Your primitive brain will leap to your assistance here as well, but this time the assistance is not helpful.

    >>Read more…

  • The Problem with Social Media Laziness | A Guest Post by Joshua Waldman

    A note from Jackie: A few weeks ago I had the pleasure of chatting with Joshua Waldman of Career Enlightenment on one of my BSR Broadcasts. Joshua is the author of Job Searching with Social Media for Dummies. Social media “laziness” is a huge problem, whether you’re hunting for JOBS as an employee or for WORK as a solo business owner (click here to learn more about “jobs” vs. “work”). Over the coming weeks I’ll be posting a series of guest posts from Joshua. This is a great opportunity to learn from a true expert! This article was originally posted here.

    I was reading Chris Brogan‘s newsletter and really resonated with a paragraph of his about how using the same message across all social media platforms is just wrong. He didn’t spend much time on it, though, so I want to elaborate.

    By the way, Chris Brogan is at the forefront of social media and internet marketing. He’s been blogging since 1998 and is considered by many to be one of the leading internet marketing gurus. Here is what he said that caught my eye:

    “I don’t like using a service like Ping.fm to send one message across multiple platforms. It’s lazy. It’s mechanical. And the platforms all have a different vibe.”

    First off, Ping.fm is a social media aggregation service. You input all your social media logins and then from a single interface, it sends out updates. A lot of people like this service because it seems efficient and a time saver. And it is.

    But Chris’s problem with it stems from the way you interact with, say Facebook, which is totally different from how you would interact with a more formal community, such as LinkedIn.

    >>Read more…

  • Even Employees Can Be Entrepreneurs | A Guest Post from Impact Entrepreneurs

    A note from Jackie: I was delighted to have Cindy Cooper of Portland State University’s Impact Entrepreneur program on one of my recent BSR Broadcasts. She and her team at Impact Entrepreneurs will be providing a series of guest posts over the coming weeks, and I am so grateful to be able to feature some of the wisdom from this incredible program here on the BSR blog! This post was originally found here on January 7, 2015. THIS is why you should care about entrepreneurship, even if you haven’t made the leap yet and/or are still an employee:

    Employers increasingly want to hire more entrepreneurial, more ethical, more impactful employees. And it’s no coincidence that the skills taught in Portland State University’s online Certificate in Social Innovation and Social Entrepreneurship (a “changemaker certificate“) match those most desired by employers. As work becomes more complex and demand for creativity and flexibility grows, the skills linked to creating positive social and environmental impact — those of a “changemaker” — increasingly overlap with those that help organizations succeed financially.

    >>Read more…

  • Social Media: Still Not Convinced? | A Guest Post by Joshua Waldman

    A note from Jackie: A few weeks ago I had the pleasure of chatting with Joshua Waldman of Career Enlightenment on one of my BSR Broadcasts. Joshua is the author of Job Searching with Social Media for Dummies. And guess what? Social media is a vital skill, even if you aren’t hunting for “jobs”; if you’re a solo business owner looking for WORK, improving your social media skills can make or break your venture (click here to learn more about “jobs” vs. “work”). Over the coming weeks I’ll be posting a series of guest posts from Joshua. This is a great opportunity to learn from a true expert! This article was originally posted here.

    I was shocked.

    I was in disbelief.

    I gave a presentation on how to use social media for a job search yesterday. I explained HOW it get’s you job interviews faster. I explained how 80% of companies use it to find their next employee. I showed why job boards don’t work. And I still got this comment response to my question: Do You Feel this Info Will Help You Find a Job Sooner?

    | I’m not convinced

    That’s fair…if you want to NEVER find a job.

    >>Read more…