Creative Says No to Big Order

I just met with a client who is an extremely talented designer and seamstress pondering how to grow her business. She received a large order and figuring out how to produce it put her at a cross roads having to make a crucial decision: Does she want to hire employees and develop a larger business or is her goal to BE the business and keep her production small, special and focused? She decided to turn down the large order so that she could develop her business doing “work from her heart,” not doing work that would be lucrative but repetitive, boring and most importantly, not the exact work she wants to do. She has been developing her vision statement. Here is what she has decided: ” I am a designer creating products from recycled fibres.” This does not sound like a production shop to me. She is very brave and strong to take these steps to follow her dream and make her business exactly what SHE wants, not what others want her to be.
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4 Comments
  1. Thank you Jackie for your most helpful advice and guidance! The person who gave me your name told me “Jackie is worth her weight in gold” and I completely agree! My vision, my creativity and my business are growing in leaps and bounds.

  2. Mike Draviso

    Hi Jackie. Couldn’t she have hired temporary staff just for this one project? What would have been wrong with that?

  3. admin

    Mike, she could have done that but she felt that this type of work was not what she wanted. So, I am giving her lots of credit for doing the work she really wants!

  4. admin

    Mike, she could have done that for sure. And that was a solution we discussed. After she thought about it, she said that the important thing was that this job would not have been in alignment with the vision she has for the company in the long run. It would have sent her off in a direction in which she did not really want to go. It is so easy for creatives to get distracted from their true purpose then suddenly come to realize that they are a long way from where they started and from doing what they really wanted to do.

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