Tag Archives: Unique Value Proposition

  • Encore Entrepreneurs: Douglas Lundrigan’s Story

    Lighthouse Business Solutions, owned by Douglas Lundrigan, aged 51.  His does business consulting, coaching, training, and development.

    What makes it successful:

    “Gaining a deeper understanding of the generational cultural differences; the drain of business wisdom going on as Boomers retire; and the new methods of doing business that work versus some of the old ways that don’t work.”  Meaning, Doug is developing an ever-deeper niche for himself.

    Re-Invention, Re-Creation, and Re-Imagination:

    Since age 15, Doug has been an entrepreneur.  He started a profitable service delivering soda pop door-to-door.  He also had ice cream, lawn care and peephole installation businesses before graduating from college.  He spent over two decades in the pharmaceutical industry.  He has opened a few other businesses on the side with his wife.

    When Doug learned the company he was working for was shrinking, he started to do some research, investigating franchises and such.  He worked to find his unique value, as well as something has had a passion for, was good at, and was needed in the market.  He got input from family and friends, recognizing that “we don’t always see ourselves clearly.”

    It came down to a process of elimination.  His favorite position was in the training department, which he did for 26 years.  He then made the decision to open Lighthouse Business Solutions as a training and development consulting company.

    While Doug was not 100% on this decision, he learned decisiveness is the number one business skill that determines success.  “Even if this isn’t the best thing I can do, I’m going to commit to it.  Put your blinders on! Don’t get detracted!”  He adds, “Unless something comes up that makes it impossible, discipline you mind to not be distracted by anything else.”

    Failure and risk come with starting a business.  And, if there is no other income you have to find something that generates income quickly, Doug acknowledges.  Most businesses won’t get out of the red for two years.  Doug recommends getting started on the ground work right away, which can take a few months or possibly years.  Think about when you want to retire, do a comparative analysis, define your advantage, get some training from a small business development center.  Do as much of this as possible before investing one dime.

    “One of the things I advocate is that you’ve got to define your niche,” Doug says.  More and more, Doug is gearing his work towards and specific population: his own generation.  He notices that Baby Boomers are sometimes set in their ways.  It helps to be open and willing to learn new things, including the new leadership culture of the 21st century. “There’s a steep learning curve,” Doug says.  He advocates for finding the intersection between learning new skills and using what you have, although skills from the previous job won’t be applied in the same way.

    Doug’s take away is despite the years of groundwork he did prior to launching is business, it still didn’t seem to be enough.  Another point is understand the cultural change in the business world. Business today is not as it was before when we all started our careers. There is much more automation and much more need for emotional intelligence or great human interaction and that is what Doug teaches through Lighthouse. He is pleased with his success and sees that human interaction and emotional intelligence are much needed skills for any business, and entrepreneur and any 21st Century business.






  • A Tip from Jackie: Words Matter
    Be Sure You Can Articulate Your Unique Value Proposition

    Why does it matter that you’re able to articulate your unique value proposition? Because words matter. And clear words are ones that will be remembered by those with whom you network. When you have it “right,” your words will resonate with people; they will also remember who you are and what you offer, and they will be able to network and market for you by sharing your “byte” sized information with others they may run into days, weeks or even months later. They will be able to talk about you and what you do. This is a wonderful and powerful way for you to spread the word about yourself without you having to go to every event. The second major reason you want to be able to articulate your value proposition is it is a way to self-regulate and keep yourself on track and on focus. Are you actually staying on track and doing what your UVP says you are doing? Have you strayed? Listen to what you are saying about yourself and make sure that is who you are and what you are doing. Be consistent, be clear and stay on track.

  • Is Your Brain Working Against You?
    Brain Science and the Art of Presenting

    By Guest Blogger Susan Taylor of Imagine Productions

    A note from Jackie: Many solos are terrified of presenting themselves to the world; for them, there is nothing scarier than standing up in front of a full auditorium and talking about what makes their business special. Forget about the auditorium! Some of my clients can barely stand to talk to one person at a cocktail party and explain their business venture. But you know what? Presenting yourself is a vital skill if you’re a solopreneur. Remember Principle #2 from Better, Smarter, Richer? You MUST be able to clearly and confidently articulate your unique value proposition, whether you’re talking to two people, 100 people…or even just yourself in the mirror (which is sometimes scariest of all). This guest piece from presentation expert Susan Taylor gives some fabulous tips for mastering the fear of presenting.

    Who’s in charge around here? Can you believe that in certain circumstances your brain takes charge of you and can even go so far as to work against your best interest? That little bundle of grey matter at the end of your spine has a mind of its own – or rather, is a mind of its own. There are three primary parts to your brain, each with assigned specific tasks. Each part developed separately as we evolved. The oldest part of your brain – known as the reptile brain – is, or most certainly was, a good pal. In fact we share this part of brain with all vertebrates and it served us all well. Its primary function is to interpret the world around us and keep us safe from danger so that we can live to reproduce our species.

    Brain Science and Fear

    Photo Credit: eatyou_S@ilor

    “What dangers?” you may ask. Lions? Yes. That something in the bushes? Yes. That tree that looks a little different than it did last time you passed by? Yes. Your presentation in a crowded auditorium? Your primitive brain will leap to your assistance here as well, but this time the assistance is not helpful.

    >>Read more…

  • Allison Clarke Knows the Secrets to Confidence


    “You are your own billboard. Do you have the confidence to stand out?”

    “You are your own billboard.  Do you have the confidence to stand out?” Allison Clarke’s clients will confidently tell you “YES!”  Allison is an expert in training people how to have extraordinary confidence in living their life to its fullest.  Allison challenges her audiences, clients and people everwhere with a question, “Do you have the courage and confidence to step out from behind your emails, tweets and text to deliver a face to face, short, compelling message with passion and clarity?”  Sounds like a great way to deliver your unique value proposition, connect with others and have the confidence to succeed doing exactly what you love doing.  You know we love that message at Better, Smarter, Richer!

    Jackie is excited to be talking with Allison Clarke, founder of Allison Clarke Consulting and author of “What will they say?” 30 Funerals in 60 days, on November 7th at 10 AM PST/1:00 PM EST live on www.W4WN.com
    Allison took her own advice to get out of her comfort zone and start her own consulting company, Allison Clarke Consulting (ACC).  Then, Allison knew she wanted to write an inspiring book that shared her vision and mission of what ACC was about so the idea came to her to go to 30 funerals in 60 days, (also out of her comfort zone) it would be unique and interesting.  Allison’s recently released book has been a huge success.  What will they say?  30 Funerals in 60 days, is an inspiring book that will make you laugh and cry from cover to cover and encourage you to think about what others will say about your life when you are gone.  What Allison didn’t count on, in writing this book, is just how much the thirty people would change the way she lives her life.  Chapter by chapter Allison describes the 30 funerals she attended and the lessons they taught her.  Now Allison is teaching others how to truly LIVE fully, with confidence!  Her book and coaching provide the tools in living a confident and fulfilling life.  Allison will share her passion for life and how you can catch that same passion for whatever you are doing with Jackie on Wednesday, Nov. 7th at on www.W4WN.com .

    Take a quick peek at the video below and mark your calendar to join our live conversation.