Use technology to stay in touch

I have been on vacation this summer but I am staying in touch with an air card and my computer. Don’t neglect your internet and connectivity skills. Technology today means that as a creative you do not have to limit your market to your local area. You can reach out and connect to possible customers any where in the world. The connectivity we have today is one of the reasons why you must narrow your focus and carefully articulate your specific value proposition- so that the exact customers who are looking for exactly what you do can easily find you by searching the web. But remember, you are an artist- get a web professional to help you position yourself to take advantage of the electronic tools to help you find your market- and to help your market find you!

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