This Book Will Change Your Life

Learn the Seven Principles of Successful Solopreneurship

Cover of the Better Smarter Richer Workbook.

Small Business Advice | My Seven Principles

  1. Focus on a deep narrow niche.
  2. Articulate your unique value proposition.
  3. Fend off mission creep.
  4. Develop a business mindset.
  5. Avoid the time-money squeeze.
  6. Understand your target audience.
  7. Market every day.

Better, Smarter, Richer™
helps you:

  1. Focus your work in your specific field. Deep focus brings clarity – for marketing, pricing and competition. With focus comes expertise, which brings in new business.
  2. Avoid the time/money squeeze — which I define as the time spent on a project returning insufficient money to live on, while also being less than you are worth.
  3. Create a business mindset — respect the value of money personally and professionally. Become diligent about the numbers, because it is close attention to the numbers that will set you free.

I’m ready to buy.

Let’s do this!

Better, Smarter, Richer: 7 Business Principles for Encore, Creative, and Solo Entrepreneurs | Downloadable
Small Business Advice | My Seven Principles This workbook covers the seven principles to create and run your own solo-based business. You'll find exercises and checklists to get everything set up the way you need to build a thriving business. This downloadable version is printed out on your own printer or you can take it to a copy center and have it printed and spiral bound.
Price: $29.95
Better, Smarter, Richer: 7 Business Principles for Encore, Creative, and Solo Entrepreneurs | Hard Copy
Better, Smarter, Richer: 7 Business Principles for Encore, Creative, and Solo Entrepreneurs | Hard Copy
Small Business Advice | My Seven Principles This workbook covers the seven principles to create and run your own solo-based business. You'll find exercises and checklists to get everything set up the way you need to build a thriving business. Your book will be shipped within three business days.
Price: $39.95
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Are you 50+ and interested in redefining retirement?

Wiser Smarter Richer by Jackie B Peterson

In this companion e-book to Better, Smarter, Richer: 7 Business Principles for Encore, Creative, and Solo Entrepreneurs, we go in depth and discuss what it means to have a satisfying, successful, solo career as an encore entrepreneur using the BSR model.

Wiser, Smarter, Richer™

COMING SOON TO AMAZON KINDLE!

Stay tuned for updates by signing up for the newsletter, and contact us to be notified when the book goes live!

 


 

Online Course!

Better, Smarter, Richer™ 

Small business help for solo, encore, and creative entrepreneurs:

Online Course Demo Free Demo   Buy Full Course: $150

If you work as a solo, encore, or creative entrepreneur—author, web designer, financial planner—YOU are the business. That’s why traditional business advice—built around managing employees and losing touch with your creative passion—won’t work for you.

This online workshop has audio guidance, content, tips and activities to help you successfully “be the business”. If you have been struggling with how much to charge, or who to sell to, or how to find enough time, there are activities to get you straight and give you the small business help you need. We even help you fire clients who just aren’t worth your precious time. And we built this new business advice around stories from people who did what you want to do—just to show that your passion can make you Better, Smarter and Richer.

(P.S. Need help identifying that profitable passion? Click here!)

 

Tricks and Tips for Entrepreneurs

These video tutorials expand upon the business principles for encore, creative, and solo entrepreneurs from Jackie B. Peterson’s book, Better, Smarter, Richer™.

Better, Smarter, Richer Tutorial: How to Charge What You're Worth
Better, Smarter, Richer Tutorial: How to Charge What You're Worth
In this 20 minute video lecture, Jackie B Peterson shares her expertise on charging the appropriate price for your product or service. To help you set your pricing, she explains how to establish your budget, how to focus on your niche and how to establish your unique value proposition. As a solo business, you need to make a living doing what you love--and Jackie will guide you to success.
Price: $20.00
Better, Smarter, Richer Tutorial: How to Establish Yourself as an Expert
Better, Smarter, Richer Tutorial: How to Establish Yourself as an Expert
In this 13 minute video, Jackie B Peterson coaches you on how to overcome scarcity thinking, and share your knowledge and experience as you build a following for your expertise. She also encourages you to stop the video, and do a writing exercise that will help you find the right path for your expertise. This is a critical step to build a business whether you are a creative, a solo or an encore entrepreneur. Are you ready to become the expert you want to be?
Price: $13.00
Better, Smarter, Richer Tutorial: How to Find Your Perfect Customer
Better, Smarter, Richer Tutorial: How to Find Your Perfect Customer
In this 8 minute video Jackie shows you how to market to people who really want to buy what you are selling. She demonstrates on the white board how to identify characteristics of your perfect target customer and then explains what you need to do to focus your marketing efforts. If your marketing hasn't brought people pounding at your door, this lecture from Jackie will help you focus on the customers who are critical for your business success.
Price: $10.00