It is important for you to be aware of the competition. Even though you have a deep and narrow niche, there is competition–if not for exactly the work that you do, then for the dollars you want spent on your product or service and not somewhere else. So it is important for you to pay attention to others in your field. What are they charging? How are they marketing? How are they packaging their products and services? Did they write a book? Do they publish a newsletter? Do they offer a package of services? Have they put video on their web site? Are they offering webinars? We need to be aware of what is happening in the marketplace and how customers are finding us…OR how they’re finding (and maybe even hiring) our competition. It does not pay to be left behind.