Overcome Startup Fear Barriers

Starting a solo business requires action Overcome startup fear barriers to remove procrastination and paralysis. When you first think of starting your own business, you’re bombarded with questions. “What do I have to offer?” “How will I get clients?” “How much will I charge?” Those questions can stop you in your tracks. Start by thinking about what Read More …

What Is Your Unique Value Proposition?

What is a Unique Value Proposition?  A unique value proposition is often called an elevator speech but it goes deeper than that. A UniqueValue Proposition should: –  Be unique. – Clearly and passionately state what you do and how your work is different from others in your field. – Confidently state the value you bring to Read More …

3 Mistakes To Avoid in Your Business as a Solopreneur

 1- Creative Entrepreneurs and Solopreneurs are notorious for not charging enough.  Can you raise your prices?  YES!   I have become known lovingly to my clients as Jackie “Raise Your Prices” Peterson.  I find that often my clients are charging far less than what they should be for their products and services.  By developing a deeper Read More …

BSR Newsletter #7: Get (really) Specific When You Market

You need to be very specific when you create your marketing materials. Why? Because if you try to tell everyone what you do in a general way- people will either get confused or think you don’t really know what you’re doing! If you have read Better, Smarter, Richer then you know that what I call Read More …