A Tip from Jackie: Go Deeper, Not Sideways
A Successful Small Business Owner Regroups (Not Retreats) When Sales Are Slow

Sometimes I get this question: “What can I do if I need money now and I cannot sell my work/projects/service?” I say, it is possibly time to regroup. One of the best ways to regroup is to call upon the people who know you, love your work, and have been past clients. This group of Read More …

Encore Entrepreneurs Are Filling Information Gaps…and Their Pockets
Better, Smarter, Richer Featured in Next Avenue and Forbes

The other day I learned that my piece Encore Entrepreneurs Fill Gaps and Their Pockets was published by Next Avenue. Needless to say, I was delighted; being in the company of the experts at Next Avenue is true honor. Next Avenue is a PBS website designed to reach America’s booming 50+ population as they plan for Read More …

Strategies for Growing Your Business
The Better, Smarter, Richer Path to Growth

In the business world, we talk a lot about growth. Usually we don’t think of it as something that needs to be defined. Growth means getting bigger, and EVERYONE wants their business to get bigger, right? We want more sales, more customers, more page views…more more more of everything! The problem is that a standard Read More …

A Tip from Jackie: Words Matter
Be Sure You Can Articulate Your Unique Value Proposition

Why does it matter that you’re able to articulate your unique value proposition? Because words matter. And clear words are ones that will be remembered by those with whom you network. When you have it “right,” your words will resonate with people; they will also remember who you are and what you offer, and they Read More …

The Waterbug in Action | A Quick-Start Guide to Online Outsourcing for Solos

I am a firm believer in the waterbug model, but sometimes when I suggest it to my clients, they say they don’t know where to start. Often you can find a good match in your existing network (which is why solos should always continue to build their networks, even if you never want to go Read More …

Life Lessons from the Humble Waterbug | The Perfect Entrepreneur Business Model for Solos

If you’ve ever been to one of my classes, study groups, or symposiums, you’ll have heard me talk about my favorite insect: the waterbug. If you haven’t, you might wonder what the world a bug can teach a solopreneur. Well let me tell you: a whole lot. The waterbug came to me in a burst Read More …

You are a Hero…And While You May be Flying Solo, You’re Not Alone | Free Small Business Course with Jackie

  A letter from Jackie: I recently read this article about the challenges of entrepreneurship (and, yes, its joys…but more about that later). [Y]ou have chosen the path less taken, the path less understood and the path most pockmarked with pain. Much of the time that path is a complete slog, and your job, on Read More …