Solo Business Stories: Quoin Design was trying to find its footing. Then they worked with Jackie and made discoveries.

Quoin Design was trying to figure out what its brand was.  Jackie helped narrow that down. Name of Business: Quoin Design, owned by Joshua and Qiana Rickabaugh Rich.  Name meaning: “It is an architecture term for corner,” according to Joshua.  “It is also hard ware that holds letters in place in typesetting.  And, it is close Read More …

A Tip from Jackie: Plan Your Cash Flow

“Plan your cash flow.” What do I mean by that? Planning your cash flow means that you have a budget for your personal life and personal expenses, and you have a budget for your business and business expenses. You know how much money you must bring in every month. And you make plans to have Read More …

A Tip from Jackie: Worth Every Penny

“How can I charge what I should to all the people who need me but cannot afford me?,” you may ask. I have many things to say about that. First, if people want your work and it is really important to them, they will find a way to pay for it. You may offer payment Read More …

A Tip from Jackie: Find Your Niche

So how do you choose a deep and narrow niche? Your deep and narrow niche should be one that is very interesting and intriguing to you. It should be in your “sweet spot” where the circles in the Venn diagram—passion, talent, and potential revenue—intersect. If you choose to build your niche where you have interest, Read More …

A Tip from Jackie: Let’s Talk About Focus

Focus is so critical to your financial success that I have made it #1 of my seven basic principles. I know that creatives are interested in so many things. They are attracted to all the new bright changes and advances. They are immediately thinking about how they can use, incorporate, and adapt the new ideas, Read More …

A Tip from Jackie: Talk to Yourself!

You need to be able to explain your value to your worst critic–YOU. This is especially important when you’re raising your prices. I know that most solos are nervous about quoting a price and asking for money. We do not negotiate prices in this country like they do at the markets in many nations. We Read More …

A Tip from Jackie: Where Do Your Best Jobs Come From? How to Use Your Marketing Time Wisely

Marketing becomes much easier when you are only marketing to those most likely to hire you. How do you know? Look at your history and who has hired you in the past. Do they have some attributes or characteristics in common? Age, type of job, size of job, how they heard of you? Can you Read More …

A Tip from Jackie: Don’t Get Left Behind…Be Aware of the Competition!

It is important for you to be aware of the competition. Even though you have a deep and narrow niche, there is competition–if not for exactly the work that you do, then for the dollars you want spent on your product or service and not somewhere else. So it is important for you to pay Read More …

A Tip from Jackie: Be the Expert–How to Make Your Name Synonymous with Your Topic

Part of being successful as a solo means that you develop your reputation as a “go-to” expert in your deep and narrow niche. Why? Because when your expertise is recognized, two things happen: First, people will wait for you—they want to work with YOU. And second, people will pay you marginally more money for your Read More …