How do you create a strong message about your business? Kerri and Jill know they have a solid consulting business. Jackie helped strengthen their message. We talk with Kerri about their experience.
Name of Business: Corona Consulting, LLC
Years in Business:
“We launched our business in February, 2016, so we have now been in business for a little over two years. However, that was a soft launch—we did the consulting work on vacations, evenings and weekends. Our official launch is scheduled for July 1, 2018″
What the Business does:
“We provide assessment, coaching and training services to organizations. We specialize in “the people-side”—helping managers be better managers and providing staff the tools they need to have so they can be even more effective team members. Some of our favorite tools are Clifton StrengthsFinder and True Colors for assessments and these serve as a great basis for coaching!”
How did it start? What was the path that led you to this?
“We had worked together in an organization for about 10 years and really saw the difference that focusing on the people side of an organization could have. That is how we coined our phrase ‘Changing Conversations, Improving Results.’ Heavy-handed, top-down command and control doesn’t work in today’s environment. Frankly, it may not have worked all that well for some time. It is easy to say that ‘people are our most important resource’, but how can an organization make that come to life?
“We have found that it really means that managers have to get comfortable with the people side of management and flex their style to the employees they have. The secret is really hiring right, setting clear expectations, providing on-going feedback and genuinely caring about a person’s success and well-being. It is generally accepted that people don’t quit organizations, they quit managers. So, having better trained managers and more well equipped the staff really leads to success, for both the individuals and the organization.”
What is working now?
“What we do works really well and we have a shared passion for watching individuals and organizations grow and succeed. We feel very good about the “what” we do, and it is all customized to our individual clients so it is meaningful and useful to them. We have had testimonials such as:
Kerri adds, “Although it sounds a little cheesy, we call this ‘The Corona Effect.’ And, our clients tend to agree!”