Solo Business Stories: Software engineer Ben Munat says finding niche important

Faced with a layoff, Ben Munat develops soft wear Name of Business: Bravauto LLC and Ben Munat LLC What the Business does: Bravauto is an idea for a software-as-a-service mobile app that my car-dealer frie nd had. It would help him track his costs when buying cars at auction to help him not overbid. I started Read More …

Career Counselor Vicki Lind: Solo Business as a Career Option

Career counseling is Vicki Lind’s third career.  Her book, Finding a Job Worth Having, guides clients through their own career transitions in a seven session process to discover their top values, skills, and interests. We talk with her about how she herself became a career counselor  and how her coaching may helps those considering self-employment. Read More …

Solo Business Builders: Alyssa Elting-McGuire helps Adult Foster Home Care providers

After working for the state for 12 years and a brief stint with Alzheimer’s Association, Alyssa Elting McGuire started her own consulting business. Name of Business: Oregon Care Home Consulting What the business does: Adult care home coaching, consulting, training, and support. Why she went into business: Alyssa worked for the State of Oregon for 12 years.  Read More …

Solo Business Stories: People-centered Corona Consulting improved messaging after taking Jackie’s class

How do you create a strong message about your business? Kerri and Jill know they have a solid consulting business.  Jackie helped strengthen their message. We talk with Kerri about their experience. Name of Business: Corona Consulting, LLC Years in Business: “We launched our business in February, 2016, so we have now been in business Read More …

Solo Business Stories: How a patient changed Dave Ebaugh’s practice, and Better, Smarter, Richer improved it

Solo Business Stories: Dave Ebaugh’s Transformation into the Next Level in His Counseling Business Dave Ebaugh is a mental health therapist who has been in private practice for over 15 years. Dave established Break Free Counseling in 2011 and practices in both a Northwest and Southeast Portland location where he is the sole therapist. He Read More …

Solo Business Stories: Why David Kavanaugh’s vision is important for musicians

David Kavanaugh saw a need in the music community.  He found an innovative way to do this with the Musicians’ Club of Oregon. Name of Business: Musicians’ Club of Oregon The Path that Led to the Business Formation: Where could musicians go to meet other musicians?  Where could they practice in a dress rehearsal-like setting?  If Read More …

How a layoff and being diagnosed with multiple sclerosis results in Chris Pero founding perodesign art & framing.

Chris Pero has been an artist and framing art since childhood, and started framing professionally when she was in college. Solo Business Stories: Chris Pero Design art installations transform corporate settings October 28, 2017 Chris Pero of Pero Designs at her art installation at Daimler Trucks. Business name and what it does:  Chris Pero Design Read More …

Encore Entrepreneur Stories: Finding a niche as an independent health clinic audit consultant Roberta Kaplan

InnovaHealth owner Roberta Kaplan lands on her feet with a specialized encore career as an independent health clinic auditor. What the business does: Independent health clinic audit consultant for Health Resources and Services Administration (HRSA). Re-visiting, Re-creation and Re-Imagining: Roberta Kaplan was working for the Oregon Health Authority.  She did this for two years, conducting Read More …

Encore Entrepreneurs Stories: Marketing for Service Providers at Don Nasca’s Service Store USA

Don Nasca helps “professionals increase their income, improve their livelihood, and expand their network” at the Service Store USA. What the business does: marketing for service providers. A career in technology eventually led to a venture in creating a platform that offers marketing for service providers.  When he was 50, Don Nasca first got the Read More …

A Tip from Jackie: Find Your Niche

So how do you choose a deep and narrow niche? Your deep and narrow niche should be one that is very interesting and intriguing to you. It should be in your “sweet spot” where the circles in the Venn diagram—passion, talent, and potential revenue—intersect. If you choose to build your niche where you have interest, Read More …