If you’ve ever been to one of my classes, study groups, or symposiums, you’ll have heard me talk about my favorite insect: the waterbug. If you haven’t, you might wonder what the world a bug can teach a solopreneur.
Well let me tell you: a whole lot.
The waterbug came to me in a burst of inspiration when I was trying to think of a way to describe my vision of a better entrepreneur business model for solos. Since solos want to actually DO the work they love, the traditional pyramid model of hiring employees (who you will then have to manage rather than painting your pictures, designing your websites, counseling your clients etc. etc. etc.) simply won’t cut it. Plus, if you’re a one-person business, you just don’t have time to balance your books, design your website, manage your social media accounts…the list goes on.
What to do?