In the business world, we talk a lot about growth. Usually we don’t think of it as something that needs to be defined. Growth means getting bigger, and EVERYONE wants their business to get bigger, right? We want more sales, more customers, more page views…more more more of everything!
The problem is that a standard business model often equates “growth” with “hiring employees.”
You see the problem, right? As soon as you hire your first employee—not to mention your second, fifth, tenth, and fiftieth—you are no longer a solo business. Hiring employees changes your work and the way you spend your time. You’re not doing what you love anymore. Instead, you’re managing others.
As a solopreneur, you can grow two ways: