A letter from Jackie:
I recently read this article about the challenges of entrepreneurship (and, yes, its joys…but more about that later).
[Y]ou have chosen the path less taken, the path less understood and the path most pockmarked with pain. Much of the time that path is a complete slog, and your job, on occasion, is simply to slog it out.
Ouch. Sounds awful. And, for some of us, it might hit a little close to home. What’s especially painful about this article though is that it’s primarily geared towards traditional entrepreneurs—you know, the kind that lease a storefront and hire a bunch of employees. Now, that may not sound like much fun if you’re like me—a SOLO entrepreneur. You know who you are: Freelancers. Independent contractors. Artists. Home-based businesses. And while we may not want to mess with all that brick and mortar, the reality is that starting a traditional business has a built-in benefit: other people.
The entrepreneurial path can be especially difficult for solos. The traditional business wisdom that’s out there doesn’t apply to you, and because YOU ARE THE BUSINESS it can sometimes feel like you’re alone in the world. Like no one else gets it. Like you can’t turn to anybody.