Can a Good Business Book Change Your Life? Why, yes.
Small Business Advice | My Seven Principles
- Focus on a deep narrow niche.
- Articulate your unique value proposition.
- Fend off mission creep.
- Develop a business mindset.
- Avoid the time-money squeeze.
- Understand your target audience.
- Market every day.
Better, Smarter, Richer
- Focus your work in your specific field. Deep focus brings clarity – for marketing, pricing and competition. With focus comes expertise, which brings in new business.
- Avoid the time/money squeeze — which I define as the time spent on a project returning insufficient money to live on, while also being less than you are worth.
- Create a business mindset — respect the value of money personally and professionally. Become diligent about the numbers, because it is close attention to the numbers that will set you free.
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“Jackie, what I really love about this book is how easy it is to use. Your exercises changed the way I look at my business. So many books on making money from your own business are dense and hard to take in all at once – the ideas in your book were immediate. I’ve gone through it twice. I have struggled with so many ideas and you’ve taught me to focus and then go for my idea 100%. Thanks to the book I have doubled my fees, which means I have doubled my profits.”
– Melissa Omanga, Idaho Falls, Idaho