Better, Smarter, Richer by Jackie B
DO WHAT YOU LOVE! — THRIVE FINANCIALLY.
Hopefully you were able to get all the exercises done for the last blog and you have even more information about what you do for your prospective client or customer. Click below for part two and as always, doing the work is very powerful. More exercises to get even more clear about your Unique Value Read More …
I just attended the Creative Freelancer Conference in Chicago. It was part of a six day conference sponsored by How Design Live. There were over 200 creative freelancers in attendance. Barb Saunders, executive director of the IASECP shared a table as sponsors of the event. We talked to lots of creatives with enterprises in design, Read More …
Practice your Unique Value Proposition AKA your “elevator speech” on your toughest critic….YOURSELF! Wednesday evening we had a fabulous turn out at the free symposium at Portland Community College with Jackie B. Peterson, author of Better, Smarter, Richer. Seven business principles for Creative Entrepreneurs and Solopreneurs. Jackie gave us some great tips to develop our Read More …
I met with a creative yesterday who told me that it is his job to produce art, not to worry about who would buy it or how to find customers. He clearly believes that a “real” artist is above all of that commercialism. He told me that if his work is meant to be found Read More …
I have a creative client- she is a cook who is making and selling fabulous chocolate- who was searching for some direction on next steps. She knows her product costs and she knows her retail sales price and she knows customers love her candy. But, should she expand? Should she market through stores instead of Read More …
One of my clients is a talented photographer. She specializes in photography of events. She gets much of her business from other photographers! Would someone send business to a competitor you ask? How can that be? When you develop your expertise and let your colleagues in the same industry know it, they are very likely Read More …
Hi Jackie, Better, Smarter, Richer is the best book I have ever read on being your own boss in the creative world! You use the word creative entreprenuer to describe businesses like mine (ghostwriter). I now see the world SOLOPRENEUR everywhere. Have the words changed? Rebecca
I recently received this comment from my client Jane, “Your book has changed my life! I have found my focus and am developing a niche. For the very first time I know exactly how much money I need to make every month and I have set my goals accordingly. I have even identified my target Read More …
This was one of the testimonials from my last class on business success for creative entrepreneurs: Thank you for your presentation. I learned many important truisms- the first is that I have what you call Mission Creep and the second is that I like what I do and simply can’t imagine choosing! I am sure Read More …
November 10, 2010 was our first Better, Smarter, Richer symposium. We held it in the auditorium at Portland Community College and nearly 50 people came. The session was lively and interactive with lots of comments and questions. I always love the energy in the room when it is full of creative entrepreneurs. It was such Read More …