Category: Better Smarter Richer

I just received the following email from one of my clients. He describes a story I see quite often! Jackie, I use the ideas in your book every day.  I even bought a copy for a few friends of mine who are struggling with their businesses. One has a wedding cake business that I think Read More …

I have been on vacation this summer but I am staying in touch with an air card and my computer. Don’t neglect your internet and connectivity skills. Technology today means that as a creative you do not have to limit your market to your local area. You can reach out and connect to possible customers Read More …

Hello, I’m really enjoying myself as I travel across the US this summer. I’m meeting so many people I’ve worked with online and now get to meet in person! I had lunch today with a client who is a marketing specialist. He’s a speaker, coach and has self-published a very interesting book on how to Read More …

We spent time today at the Canadian Museum of Civilization. A major portion of the museum focuses on the First Nation people of Canada and their art. Think of over 1000 years of beauty- totem poles that reach to the sky. Beautiful clothing and wonderful baskets and artifacts. I think our art today represents our Read More …

We are in such a beautiful part of the country it is easy to see how artists are inspired to do fabulous work. Lake Superior is a “presence” here- sometimes calm and friendly, sometimes stormy and forbidding. In the winter the lake is fierce and sometimes reaches out and sends huge boats to the bottom! Read More …

We are spending time in Upper Michigan. There are many creatives here and we have seen many of them- at local farmers markets and on art walks and at some of the many summer events. They have wonderful crafts to offer and struggle with making money. Remember focus and specialization-differentiate yourself with a unique product Read More …

Last night I had the joy of seeing the Broadway Across America production of The Lion King. How wonderful! It was simply awe inspiring to see such a feast of creativity on the stage for over two hours. The acting, singing and dancing are spectacular as are the unbelievable costumes. Some of the actors are Read More …

I was recently a presenter at a work shop for new creative entrepreneurs who asked, “of all the advice you have to give, what are the two most important things you would say?” Well, if you read my advice you know the answer: Focus and Charge enough money. Focusing your work becomes more important every Read More …

I want to thank all of you who came to the book launch party on June 5! It was lots of fun. We had many guests and lots of books were sold. Better Smarter Richer is featured in this month’s Food For Thought newsletter, a publication of the International Association of Culinary Tourism which supports Read More …

As you know by now, I am always encouraging you to increase your prices and charge what you are worth. So today I want to explore this topic in a bit more detail. Here is why it is important to make good money. When you make good money, you have the freedom to choose the Read More …