Listening and responding accordingly to clients’ needs leads to success for all, according to website designer Marsha Lindsey. Jackie’s mentoring led to her being hired by Jackie as well.
Business name, years in business, what the business does:
What led you to start this business? Marsha’s journey:
Something I count as a success is a large percentage of my work comes to me via referral or is with repeat clients. The relationships I have with my clients are very important to me. In many respects they are my teachers because they all have different needs, ways of expressing themselves
and reaching their own clients. It’s my job to make the websites I create reflect these differences. Jackie and I have a unique relationship in that I originally came to her for coaching and ended up, among other things, redoing her website. She continues to serve as a mentor for me.
Takeaways: Networking, referrals, and listening to clients
In the past, networking has been an important source of new clients. Many of my favorite groups no longer exist, and Covid has changed the dynamics. Current challenges include the development of new sources of clients, as well as new services to offer to them. I used to blog regularly with informative pieces and may revive this practice. It’s been suggested I consider teaching. We’ll see what the future brings.
I think one of the most valuable lessons I’ve learned is the importance of listening to your client. In the beginning, I had a few projects where the client and I were “butting heads”, disagreeing on how to present something on the website. By listening and responding accordingly it led the projects to turn out better and more authentic to the client. I think this has been the key to having loyal clients.
Need website therapy? Visit Marsha’s website to learn more:
Read other success stories on Jackie’s wisdom blog.