Category: Marketing
Are you marketing every day to avoid an empty pipeline?
Several weeks ago I had a client call me rather panic stricken. He had finalized his new unique value proposition, was diligently using it, and was having NO results finding new projects. His work had dried up! What had happened? He was sure it was because his clients were not resonating with his new UVP. Read More …
What Is Your Unique Value Proposition?
What is a Unique Value Proposition? A unique value proposition is often called an elevator speech but it goes deeper than that. A UniqueValue Proposition should: – Be unique. – Clearly and passionately state what you do and how your work is different from others in your field. – Confidently state the value you bring to Read More …
3 Mistakes To Avoid in Your Business as a Solopreneur
1- Creative Entrepreneurs and Solopreneurs are notorious for not charging enough. Can you raise your prices? YES! I have become known lovingly to my clients as Jackie “Raise Your Prices” Peterson. I find that often my clients are charging far less than what they should be for their products and services. By developing a deeper Read More …
Paragon Restaurant Hi Jackie, is this a good UVP?
Many people ask me for help with their ‘Elevator Speech.’ I prefer to call this your Unique Value Proposition or a UVP. These are not easy to create! You basically have to know your work so well that you can tell someone what you do in just a few minutes and you then have Read More …
BSR Newsletter #7: Get (really) Specific When You Market
You need to be very specific when you create your marketing materials. Why? Because if you try to tell everyone what you do in a general way- people will either get confused or think you don’t really know what you’re doing! If you have read Better, Smarter, Richer then you know that what I call Read More …
