March 2015 - Better, Smarter, Richer by Jackie B

A Tip from Jackie: Go Deeper, Not Sideways
A Successful Small Business Owner Regroups (Not Retreats) When Sales Are Slow

Posted onMarch 26, 2015March 26, 2015AuthorJackie Peterson

Sometimes I get this question: “What can I do if I need money now and I cannot sell my work/projects/service?” I say, it is possibly time to regroup. One of the best ways to regroup is to call upon the people who know you, love your work, and have been past clients. This group of Read More …

Encore Entrepreneurs Are Filling Information Gaps…and Their Pockets
Better, Smarter, Richer Featured in Next Avenue and Forbes

Posted onMarch 20, 2015March 18, 2015AuthorJackie Peterson

The other day I learned that my piece Encore Entrepreneurs Fill Gaps and Their Pockets was published by Next Avenue. Needless to say, I was delighted; being in the company of the experts at Next Avenue is true honor. Next Avenue is a PBS website designed to reach America’s booming 50+ population as they plan for Read More …

Strategies for Growing Your Business
The Better, Smarter, Richer Path to Growth

Posted onMarch 17, 2015AuthorJackie Peterson

In the business world, we talk a lot about growth. Usually we don’t think of it as something that needs to be defined. Growth means getting bigger, and EVERYONE wants their business to get bigger, right? We want more sales, more customers, more page views…more more more of everything! The problem is that a standard Read More …

A Tip from Jackie: Words Matter
Be Sure You Can Articulate Your Unique Value Proposition

Posted onMarch 13, 2015March 12, 2015AuthorJackie Peterson

Why does it matter that you’re able to articulate your unique value proposition? Because words matter. And clear words are ones that will be remembered by those with whom you network. When you have it “right,” your words will resonate with people; they will also remember who you are and what you offer, and they Read More …

Is Your Brain Working Against You?
Brain Science and the Art of Presenting

Posted onMarch 6, 2015March 12, 2015AuthorJackie Peterson

By Guest Blogger Susan Taylor of Imagine Productions A note from Jackie: Many solos are terrified of presenting themselves to the world; for them, there is nothing scarier than standing up in front of a full auditorium and talking about what makes their business special. Forget about the auditorium! Some of my clients can barely stand to talk Read More …