Blog

What is Your Marketing Strategy?

Marketing is sharing your enthusiasm about your work.  This is where your passion comes in.  Remember, you have chosen a focus about which you are passionate, where you have talent, and where there is money to be made.  Marketing is about bringing forth that passion and sharing it with others all the time.  The more enthusiasm you Read More …

Marketing Yourself by Networking

Our mastermind is having some wonderful breakthroughs in their business and one of the participants recently committed to attending some events for networking.  This was out of her comfort zone and it was a great way to push those limits we sometimes set up for ourselves.  She gave her report to the group and said Read More …

How To Charge What You Are Worth

You may have heard that my nickname is “Raise Your Prices Jackie” and recently I was able to share this with a huge radio audience, hosted by Barbara Saunders on the Women 4 Women Network.  We talked about how important focus is and we also were able to answer a call from someone wanting to know how to make enough money to Read More …

Understand Your Target Market

Principle number six in my book is about understanding your target market. Targeting clients means that you focus your energies on the EXACT person who is most likely to hire you and most likely to have a good experience working with you.  This is often, someone just like your favorite clients.  To begin developing a target Read More …

Update on Everyone’s Favorite Creative Entrepreneur

If you have heard me speak and seen one of my presentations for Better, Smarter, Richer or read the book, then you have heard about my client Amy McAuley, she is the window conservationist expert and is a beautiful example of the seven business principles in the Better, Smarter, Richer workbook.  She becomes every creative entrepreneur’s hero when they hear her story. Read More …

Is this the Best Deal in the World or is it Mission Creep?

        As Creative Entrepreneurs and Solopreneurs, we work and work and market and market and then a possible opportunity comes our way BUT it is not QUITE the right thing.  Is it a great opportunity not to be missed or is it mission creep?  How to know?     Here are some questions Read More …

But What If I Need Money Now?

I believe mission creep comes from two sources:  a fear that the work you want is not attainable and more importantly a fear that there will never be enough money if you follow your dream.  Mission creep can also happen because of a fear that if you don’t take the first thing that comes along, Read More …

Creative Entrepreneurs – Why should you care about the cost of goods sold?

Did you read the previous blog about the changes for online sellers?  If you do any online selling (think paypal), then you need to know the changes being made about YOUR business.  Read the blog here……http://us70.siteground.us/~ageisopp/bettersmarterricher.com/2011/10/big-changes-for-online-sellers-2/ So, what do all these changes mean to you and your business?  You need to know what your cost of Read More …

Big Changes for Online Sellers

Starting with Tax Year 2011, there are some big tax law changes coming for online sellers.  All payment processors (think PayPal) will be required to send 1099k forms to online sellers who make more than $20,000 in sales AND sell more than 200 items.  The forms will arrive in sellers’ mailboxes in mid-January 2012.  So, Read More …